You spent many hours and weeks refining your thirty-five page business plan, paying particular attention to developing a focus on your target customers. You know their demographics, problems, desires for a solution and the best methods for marketing to them. Then you launched your business and within a short time, you are celebrating the successful engagement of five new customers. These customers needed the services you provide and they willingly paid you for it. After these

Partners provide opportunities for your business to reach customers that you may not be able to reach without considerable time and expense. Partners can expand the breadth of the solution you provide by combining additional products and services needed by the customer. Partners can enhance your positioning by association with their brand reputation. Partners make a significant commitment when they agree to integrate your product or service into their offerings to their custo

Remember that sales conversation with a prospect with highly animated and engaged conversation, and then the room fell silent for several awkward minutes. For many eager salespeople, this silence is both deafening and extremely uncomfortable. The natural tendency of a high-pressure sales person is to persuade, cajole and even coerce the prospects to a desired point of view. There’s no haggling or debating with total silence. If you break this silent moment in the sales proces